The Outcomes Era is here: How publishers can win back the Open Internet
Permutive CEO Joe Root announces the launch of Halo, a suite of sell-side AI agents, to help publishers build better ad products and compete with Walled Gardens on outcomes. This suite is designed to enable publishers to scale direct buying infinitely in the new era of advertising defined by AI and agentic buying protocols.
Read MoreIntroducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
Read MoreThe Publisher’s Strategic Advantage (3/3)
Learn from Aline Zenses, Permutive’s MD of DACH, on why a powerful outcome-driven sales narrative is only as good as your team’s ability to execute it. In this series, we’ve covered why publishers now hold the data advantage and how to package that data into an outcome-driven sales story.
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