“People want scale, but no one knows what scale is”: Why the Guardian is focusing on quality, not volume
Publisher first-party data is a core component of privacy-safe digital advertising. It creates a clear path through the chaos that’s being created by regulators and browsers, not only in the short-term but for building solutions that are fit for the future too. The shift towards protecting user-privacy also offers a chance for publishers and brands…
Read MoreTackling the identity challenge: Why every publisher has 100% visibility on their audience
The days of tracking users across the internet are over. As the industry reacts to the impact of regulation and browser developments on identity solutions, there are few important questions that we need to ask ourselves to remain focused on privacy — and ensure those that hold valuable first-party data, remain the owners of that…
Read MoreWhy post-cookie solutions need to put user privacy first
During IAB ALM 2021, we hosted a session on “Balancing Privacy and Personalization in Today’s Digital Landscape.” The conversation included a spectrum of views from both the buy- and sell-side, and the overarching theme was privacy-by-design. Our panelists included: Mike Nuzzo, VP, Head of Data & Audience Intelligence at Hearst; Trace Rutland, Digital Hub Director…
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