How publishers are tackling data deprecation: Overheard at the Beeler.Tech + Permutive roundtable
Publishers face a kaleidoscope of identity solutions as the digital advertising industry reacts to privacy and browser changes — creating confusion about what will and won’t work once third-party cookies disappear. As debates rumble on, publishers, and brands, need to start working on a plan to future-proof their businesses. But what will be a priority,…
Read MoreTake charge of your identity strategy
The digital advertising industry is grappling with a big question: How can we develop privacy-safe solutions that still allow publishers to monetize all of their data and advertisers to target their audiences and uncover relevant new audiences? To answer this, we commissioned Forrester Consulting to find out which path brands and publishers are taking…
Read MoreIdentity is important but it’s not the cure-all solution
The push for consumer privacy is changing the advertising ecosystem. Every announcement and update creates another hurdle for publishers and advertisers. One of the most pressing concerns is around identity and whether using it for advertising is privacy compliant. Google recently shared that it will not build alternate identifiers to track individuals as they browse…
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