Unlocking the Hidden Web and Delivering Data-Driven Revenue
Past events & webinars Unlocking the Hidden Web and Delivering Data-Driven Revenue BuzzFeed and Permutive discuss how they are tackling the challenge of the hidden web. In this on-demand webinar, Josh Peters, Director, Data Partnerships & MMM at BuzzFeed and Ethan Kim, VP Americas at Permutive, discuss how they are tackling the challenge of the…
Read MoreBuzzFeed switches to next-gen DMP
AdExchanger – BuzzFeed’s cookie-dependent legacy data-management platform (DMP) had too many holes in how it collected data. So the publisher switched to Permutive. Read more on AdExchanger.
Read MoreITP & its impact on the 3rd party cookie.
ExchangeWire – In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Joe Root, co-founder, Permutive, to find out the impact Apple’s Intelligent Tracking Prevention (ITP) has had on the Safari advertising ecosystem
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