Digiday – “It felt terrible to go into an agency and tell them we have 50 million unique users a month but we can only target 10% of them. We weren’t able to understand our own audiences on our owned and operated sites.” LADbible Group Head of programmatic Macauley Lowe explains to Digiday how they…

Digiday – “The Stylist Group doubled its programmatic advertising yields and increased its header-bidding revenue by 30% year over year…To do so, the publisher switched its data management platform to Permutive”

What’s New in Publishing – Q&A with Permutive CEO and Co-founder, Joe Root