“Amid the chaos, there are opportunities”: Insights for publishers on first-party data monetization strategies
What’s New in Publishing – 38% of publishers think that increasing privacy measures have created a new opportunity for monetizing their own first-party data.
Read MorePublishers’ first-party data has a positive impact on brand metrics
What’s New in Publishing – First-party data delivers 65% higher brand uplift for the Guardian; this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future of measurement in a world without third-party cookies.
Read MoreIn The Wake Of Bidstream Identifiers, Publishers Will Become The Guardians Of Data
AdExchanger – While some scramble to protect the status quo, publishers are working hard to carve out their places in this new ecosystem.
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