How Publishers’ First-Party Data has a Positive Impact on Brand Metrics
PerformanceIN – Brands need to be proactive in testing ways to reach their consumers via publishers’ first-party data, those that do are reaping the benefits.
Read MorePublishers line up to prove the value of their first-party data
New Digital Age – Publishers will be the guardians of data on the open web via privacy-safe first-party audiences — that’s the theory — so we launched a contest for publishers to prove it.
Read MoreWhy the end of third-party cookies is good news for marketers
Ad Age – Key takeaways from Permutive’s Session at Ad Age Next: Retail.
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