Explainer: What Are Publisher Cohorts?
AdMonsters – First-party data can be made targetable as a cohort rather than one-to-one hyper-targeted marketing. But what exactly are Publisher Cohorts?
Read MoreWhy the great privacy reset will change advertising forever
Ad Age – A privacy reset is underway that will upend how data is used in digital advertising, and brands shouldn’t wait to take control of their data and their future.
Read MoreGoogle’s delayed the death of cookies – don’t wait for it to solve your marketing problems
The Drum – Joe Root, chief executive and co-founder at Permutive, talks through Google’s cookies delay and the roadmap for marketers through this period.
Read More