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- First-party data
First-party data heralds a new dawn for advertiser relationships with publishers
New Digital Age – The abundance of data in the hands of publishers, coupled with changes around data privacy and identity, has put them in a strong position to prove their value to advertisers.
Written by
Robbert Van Der Pluijm
New Digital Age – The abundance of data in the hands of publishers, coupled with changes around data privacy and identity, has put them in a strong position to prove their value to advertisers.
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