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TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach.
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The MadTech Podcast: Anti-Trust, IDs, and the ICO
On this episode of ExchangeWire’s MadTech Podcast, recorded live at DMEXCO 2019, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Joe Root, co-founder and CEO of Permutive, and Oliver Williams, commercial director at News UK, to discuss the latest news in ad tech and martech. On this episode: There is a growing list of…
“If publishers crumble, everything crumbles”: Privacy, publishing, and rebuilding ad tech
WNIP – The realities of user privacy in 2019, whether publishers can turn trends to their advantage, and the tech solutions that add value to the entire ecosystem, and not just the vendors.
How the Stylist Group doubled advertising yield by boosting targetable inventory to 100%
WNIP caught up Stylist Group’s Programmatic, Data and Technology Director, David Hayter, to get deeper insights into how the publisher has achieved this.
How BuzzFeed is sharing more content insights than ever before with its advertising partners
The Drum – BuzzFeed’s journey to being able to package up clearer audience data for advertisers came with a tie-up with Permutive, an ad tech specialist which works with publishers to find and unlock revenue.
How female-focused publisher The Stylist Group doubled programmatic ad yields
Digiday – “The Stylist Group doubled its programmatic advertising yields and increased its header-bidding revenue by 30% year over year…To do so, the publisher switched its data management platform to Permutive”
Privacy comes first
This is a follow-up to my article in Admonsters “What is Edge Computing?” Privacy is now paramount and is fast becoming the single most important macro trend in adtech, one that will dominate the next decade. It can no longer be gamed: when the largest company in the world and the EU tells you to…
The state of the publisher industry
Uncover Where Publishers’ Priorities Sit in 2019. In our research we uncovered three key themes: 1. Growing Advertiser Demand: One of the biggest priorities for publishers, but many feel unable to respond to RFPs and don’t believe in their ability to sell with data. 2. Increasing Scale & Insights: To overcome third-party cookie blocking publishers…
Boosting publisher revenues through real-time data
What’s New in Publishing – Q&A with Permutive CEO and Co-founder, Joe Root
Unlocking the Hidden Web and Delivering Data-Driven Revenue
BuzzFeed and Permutive discuss how they are tackling the challenge of the hidden web. In this on-demand webinar, Josh Peters, Director, Data Partnerships & MMM at BuzzFeed and Ethan Kim, VP Americas at Permutive, discuss how they are tackling the challenge of the hidden web and to unlock significant scale and data driven-revenue. In the…
Are you prepared for the decline of cookies?
The publishers’ guide to ITP 2.1 Intelligent Tracking Prevention (ITP) is fast becoming a hot topic in the industry. Coupled with increasing regulation and consumers’ desire for privacy, its introduction has created many challenges for publishers reliant on third-party cookies to identify and generate insights on their audience and in-turn sell advertising based on this.…
The data maturity curve for publishers
Gain a competitive advantage and increase revenue with data. At Permutive, we have identified five distinct phases of publisher data maturity. The most mature publishers are those that have the best understanding of their audience, and they can better package and sell those audiences to advertisers. Understand where you sit on the publisher data maturity…
BuzzFeed switches to next-gen DMP
AdExchanger – BuzzFeed’s cookie-dependent legacy data-management platform (DMP) had too many holes in how it collected data. So the publisher switched to Permutive. Read more on AdExchanger.
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