Turn insights into outcomes
Let’s celebrate the decline of the third-party cookie
First published on DCN InContext. The “death” of the third-party cookie is a popular narrative shaping the advertising industry today. But while the usual story is one of doom and gloom for publishers the reality is altogether more positive. This is a headline we should celebrate. Consider this: For more than a decade, third-party providers…
‘There is a trade-off’: How Immediate Media is preparing for a cookie-less future
Digiday – Immediate Media has been fleshing out ways advertisers can still identify audiences across its sites without relying on third-party cookies, which are increasingly being quashed by browsers and Europe’s tightening privacy laws.
First-party data is the new currency as publishers prepare for a cookie-less future
WNIP – Publishers are looking beyond third-party cookies as regulations and anti-tracking measures by browsers get more stringent. “Browsers are now blocking 40% of publisher traffic, and the privacy-driven anti-tracking movement isn’t showing signs of slowing,”
Impacts of Apple’s latest privacy update thwarting ‘link decoration’
Digiday – In the long term, for publishers making use of their first-party data, it’s an opportunity for them to take back more control of CPM prices and encourage advertisers to buy against that data.
What publishers can do about ITP 2.3
Please note that the below article was written before the March 2020 update to ITP 2.3. Following the update, link decoration is no longer a defining criteria for Apple’s ITP to trigger – so the method mentioned in this article to strip link decoration will no longer mitigate its side effects for any publishers who…
The server-side redirect for ITP 2.3
Please note that the below article was written before the March 2020 update to ITP 2.3. Following the update, link decoration is no longer a defining criteria for Apple’s ITP to trigger – so the method mentioned in this article to strip link decoration will no longer mitigate its side effects for any publishers who…
Why publishers are missing out on data-driven revenue
Building new revenue channels, personalizing the on-site experience, and increasing advertising revenue are high priorities for publishers. For many, these needs have resulted in more mature data strategies – but this focus comes at a time when industry-revolutionising trends are changing the way media is bought and sold. In our last Data Matters report, we…
How Insider Inc is preparing for life after third-party cookies
Digiday – With the fate of third-party cookies in doubt, Insider Inc. has developed a way to provide advertisers with ad-targeting options based on reader interests and behaviors.
The five pillars of edge computing
Information Age – Why do we need Edge computing? What is it? What are the advantages? The five pillars to edge computing provide the answers.
Entrepreneur Media Sees 1094% Increase In ROI Using Permutive Platform
MediaPost – Entrepreneur was able to increase its ROI 11x (or 1094%), two months after adopting Permutive as its data management platform and improving its audience targeting.
The MadTech Podcast: Anti-Trust, IDs, and the ICO
On this episode of ExchangeWire’s MadTech Podcast, recorded live at DMEXCO 2019, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Joe Root, co-founder and CEO of Permutive, and Oliver Williams, commercial director at News UK, to discuss the latest news in ad tech and martech. On this episode: There is a growing list of…
“If publishers crumble, everything crumbles”: Privacy, publishing, and rebuilding ad tech
WNIP – The realities of user privacy in 2019, whether publishers can turn trends to their advantage, and the tech solutions that add value to the entire ecosystem, and not just the vendors.
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