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The future of media trading: a buy-side perspective
In conversation with Melissa Bonnick, SVP of Client Results at Dentsu Aegis Network, Programmatic; Patrick Kelly, Senior Vice President at Havas Media Group and Lauren Kroll, Associate Director of Programmatic Activation at Essence. Transparency, relevance and performance: three straightforward things that agencies are demanding of – and increasingly getting from – publishers as the digital…
Forrester Total Economic Impact Report
Boost ROI by 291% with the right DMP We wanted a deeper understanding of the costs, benefits, and risks involved in deploying a data management platform (DMP), so we commissioned Forrester Consulting to conduct a Total Economic Impact™ study of Permutive’s Edge DMP.
The future of media is actually the future of audiences
WNIP – Nestlé is pivoting to an audience-first advertising strategy, a move that has seen it ramp up its use of first-party data and lessen its “heavy reliance” on third-party sources. Find out the three steps Nestlé are taking to make the change.
Le web caché, un vrai défi pour la pub en ligne
Stratégies – Avec le RGPD et les mesures anti-tracking des navigateurs internet, plus de la moitié des internautes peuvent naviguer sans pouvoir être identifiés par les éditeurs. Pour répondre à ce défi, il est urgent que ces derniers travaillent avec une technologie qui ne soit pas basée sur des cookies tiers.
Cookies, context and the metrics that matter – how publishers can climb the value chain
In conversation with Andrew Spurrier-Dawes, Global Digital Director at Mediacom The decade started with a bang and the bang got bigger: when Google announced it would block third-party cookies the industry knew it should change. When Covid-19 hit it knew it absolutely had to. If anything, the pandemic has just accelerated a process that was…
The Financial Times and Permutive honoured at the 2020 AdExchanger Awards
The Financial Times and Permutive have been honoured with three awards at the second annual AdExchanger Awards for Best Data Enabling Technology, Best Publisher Side Data Platform and Best Publisher Side Technology.
What Happens in Adtech – Talking identity in a post-cookie world
In this episode of What Happens In Adtech, Kristy Schafer, VP Americas, discusses identity and what it looks like for publishers in a post-cookie world.
Make Possible Online Summit – Video Highlights from the New York Edition
Publishers, agencies and advertisers can together make possible a better advertising ecosystem for all in a post-cookie world, as executives came together at a high-level seminar hosted by data management platform Permutive.
The Digital Bash
Die Chrome-Ankündigung und der Untergang des Third-Party-Cookies In Deutschland sind wir schon viel früher durch Firefox in den Genuss gekommen. Theoretisch sind wir dem Problem daher voraus, nur haben wir es bis jetzt passiv betrachtet, weil “es ging ja noch”. Das hat nicht geholfen. Die Chrome-Ansage war deshalb so laut, weil Chrome weltweit den größten…
Make Possible Online Summit – London Edition Highlights
Publishers, agencies and advertisers can together make possible a better advertising ecosystem for all in a post-cookie world, as executives came together at a high-level seminar hosted by data management platform Permutive. The message, they said, was in a world now more uncertain than ever, change had never been more needed. And that change had…
How browsers are adapting their technology to prevent fingerprinting
As discussed in the article, ‘Why fingerprinting is unlikely to succeed‘, all three leading browsers, including Chrome, have stated that they will actively stop any fingerprinting activities. This article describes the different methodologies that each browser has in place to protect users and, ultimately, stop users from being tracked without their knowledge. Apple Safari makes…
Why fingerprinting is unlikely to succeed
Safari and Firefox blocked third-party cookies and Google announced that it will do the same for Chrome before the end of 2021. This creates a challenge for ad tech vendors and advertisers who rely on these cookies for audience targeting, frequency capping and attribution. As a result, vendors are looking for workarounds to maintain their…
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