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IDFA: The way users are tracked today is unsustainable
Apple’s privacy update for its Identifier for Advertisers (IDFA), requiring app developers to request permission from users to track them for ad targeting, will be released this quarter — adding fuel to the privacy fire. The changes will have a significant impact in the app ecosystem, to such an extent that Facebook, Snap and gaming developer…
Championing Black voices: “As a Black person within the corporate world, representation is not where it should be.”
To celebrate Black History Month (BHM) in the U.S. and Canada, BHM is taking over our Make Possible Bitesize podcast to shine a light on inspiring Black professionals. Our first episode is now live, featuring Ope Runsewe, Director of Partnerships at American Express in conversation with Michael Ogunjobi, Lead Customer Success Manager at Permutive. Runsewe…
What the FLoC is a cohort? And what’s FLEDGE got to do with it?
On Monday 24th of January 2021, Google Ads released a number of proposals, which aim to enable use cases that previously relied on third-party cookies. In its blog post — “Building a privacy-first future for web advertising” — it details the progress of Google’s Privacy Sandbox technology by introducing “Federated Learning of Cohorts”, or FLoC — a…
The Anonymous Web: Why We’re all Wrong About the Future of Advertising
Exchange Wire – Advertisers have been sold the dream that the future of the internet lies in authentication. But that simply isn’t true. Or, to be more accurate, it’s only about 5% true.
Show them, don’t just tell them – the secret to winning RFP responses
Essence recently held a webinar with top publishers to help them better understand what makes a winning response to an RFP. Here’s what they had to say. As confidence begins to return and advertisers replenish budgets, publishers can look forward to receiving an increasing number of RFPs for upcoming campaigns. Now, more than ever, it…
Now is the time to start thinking about long-term user privacy
New Digital Age – Our product owner, Jane Usoskina shares how publishers can thrive whilst protecting user data as we transition to a privacy-first era.
Trader Talk Permutive’s David Reischer Discusses Identity & Privacy
In this episode of TraderTalk TV, David Reisher, Product Manager at Permutive, discusses identity and privacy with Lindsay Rowntree from ExchangeWire.
Media Moments 2020 Report
From the collapse of events to the boom in subscriptions and shifting trust in journalism, this report explores them all.
Why PMC says first-party data is “a win for everybody”
Publishers adopting first-party data strategies are already seeing huge lifts in advertising revenue and there’s more to come through closer partnerships with advertisers in the near future. That was the big takeaway from Permutive’s recent “Make Possible” virtual event “A Post-Cookie World – How Publishers and Advertisers Move Forward”. Penske Media Corporation’s (PMC) Chief Advertising…
First-party data sees CPMs rise 20% at Penske
WNIP – Publishers embracing first-party data are already seeing revenue lifts. And closer relationships with advertisers are the key to improving this initial success, once third-party cookies are defunct.
Yes, Virginia—You Can Sell First-Party Data
AdMonsters – Now that the third-party cookie is on its farewell tour, publishers are warily giving their first-party data another look, but a big question remains: how do publishers actually sell first-party data marketplaces and garner advertiser interest?
How Permutive’s Events Are Driving Change
Most B2B event marketers say the top goals for event programs in 2020 are driving brand awareness, lead generation, sales acceleration and boosting customer engagement. Although we’d underwrite any one of those goals, the impact of events on your business and the industry you operate in goes well beyond that. This year, the resurgence of…
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