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How Trusted Media Brands Is Getting Advertisers to Ditch Third-party Cookies
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader’s Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data.
Post-third-party cookies: Are publisher cohorts the answer?
How publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.
Permutive brings publishers, brands, and adtech together to deliver responsible advertising
Permutive launches the infrastructure for the responsible web – empowering hundreds of publishers, brands, and adtech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data responsibly and restore consumer trust.
The future of adtech is about consent, not cookies
AdExchanger – A regulatory wave will force ad tech to evolve into a responsible ecosystem, where tracking and enforcing user consent at a granular data level will be a requirement.
Publishers hold a strong hand for the future of advertising; now they must play it wisely
DCN – Publishers have long had the benefit of their close, trust-based relationship with consumers; if well-managed and wisely leveraged, this gives them a data advantage in the evolving ecosystem.
Identity crisis: first-party data and beyond
Highlights from a roundtable discussion on the future of identity within digital advertising, where the conversation turned to the strengths and weaknesses of first-party data and the confusion surrounding alternative identity solutions in the marketplace.
Why user consent and first-party data are vital to the future of advertising
ExchangeWire: Julie Vuibert discusses why user consent and first-party data will be integral to advertising of the future in this exclusive byline.
Identity matters: is the marketing industry ready for life without cookies?
New Digital Age recently gathered a crop of industry experts to discuss the latest developments in the ‘identity’ conversation and their own strategies for post-cookie success – here are the insights.
The Top Women in Media and Ad Tech Awards 2022 honorees announced
AdMonsters & AdExchanger – Katie Millington, our Head of NA Media & Publisher Sales honoured in the Top Women in Media and Ad Tech Awards – see the full list.
Cohorts and Consented Data for a Post-Cookie Future
ExchangeWire – Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting.
Stress, confusion and tears amid search for data clean room answers
Digiday – Data clean rooms vary greatly in technical design, target use cases and applications, and source data inputs. Read our product marketing director, Alexandra Bannerman’s take on the clean room boom and why privacy needs to be end to end.
Leaked document revealing Facebook data flaws
MediaShotz – What the recent Meta breach shows is that despite being closed ecosystems, walled gardens aren’t immune from the impact of privacy regulation.
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