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TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach.
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ITP & its impact on the 3rd party cookie.
ExchangeWire – In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Joe Root, co-founder, Permutive, to find out the impact Apple’s Intelligent Tracking Prevention (ITP) has had on the Safari advertising ecosystem
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We can fix the publisher problems everyone else ignored
Mediatel – Michaela Jefferson meets Permutive co-founders Joe Root and Tim Spratt.
Press
Advertisers
Immediate Media claims 135 percent digital ad revenue spike
Digiday – The new DMP, supplied by Permutive, has unlocked a larger set of audience data as a result of being faster and not reliant on third-party cookies.
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