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TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach.
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Le web caché, un vrai défi pour la pub en ligne
Stratégies – Avec le RGPD et les mesures anti-tracking des navigateurs internet, plus de la moitié des internautes peuvent naviguer sans pouvoir être identifiés par les éditeurs. Pour répondre à ce défi, il est urgent que ces derniers travaillent avec une technologie qui ne soit pas basée sur des cookies tiers.
The Financial Times and Permutive honoured at the 2020 AdExchanger Awards
The Financial Times and Permutive have been honoured with three awards at the second annual AdExchanger Awards for Best Data Enabling Technology, Best Publisher Side Data Platform and Best Publisher Side Technology.
Make Possible Online Summit – Video Highlights from the New York Edition
Publishers, agencies and advertisers can together make possible a better advertising ecosystem for all in a post-cookie world, as executives came together at a high-level seminar hosted by data management platform Permutive.
How Stylist has been preparing for life without cookies
WNIP – The Stylist’s targetable inventory went from 45% of the users viewable in Google Analytics to 100% since using Permutive. Find out how The Stylist Group is getting more value out of their first-party data.
Make Possible Online Summit – Video Highlights from the London Edition
Publishers, agencies and advertisers can together make possible a better advertising ecosystem for all in a post-cookie world, as executives came together at a high-level seminar hosted by data management platform Permutive.
Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward
Adweek – Google’s announcement is a wake-up call for ad tech’s buy-side, as such outfits will begin to feel the pain publishers have felt since the dawn of digital advertising
RIP third-party cookies: What Google’s ‘pivot to privacy’ means for publishers
WNIP – Google has confirmed plans to make third-party cookies obsolete within the next two years, with an aim to ‘build a more private web’
What’s new in adtech in December 2020
WNIP – No that’s not a typo! Here’s a different take on new year predictions including some views from Joe Root, Permutive Co-Founder and CEO.
Digital advertising trends in 2020: What do the experts predict?
Econsultancy – “The third-party cookie is crumbling and 2020 will see its death throes” Joe Root, Co-Founder and CEO, Permutive.
How Time Out is preparing for life after cookies
Digiday – Time Out’s addressable audience pool has increased fivefold since switching to Permutive. Find out how Time Out Group plc is getting more value out of their audience data.
ExchangeWire Predictions 2020: Privacy
ExchangeWire – Predictions for privacy in 2020 where our very own Joe Root discusses how publishers who change their business models can thrive in a world where first-party data is king.
‘There is a trade-off’: How Immediate Media is preparing for a cookie-less future
Digiday – Immediate Media has been fleshing out ways advertisers can still identify audiences across its sites without relying on third-party cookies, which are increasingly being quashed by browsers and Europe’s tightening privacy laws.
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