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Livingly Media is Seeing Revenue Windfalls Thanks to its Third-Party Cookie Phase-Out
Adweek – Livingly Media has saved clients money on third-party data costs and improved scale and performance of campaigns.
Attribution will be challenging — but not impossible — in a cookieless world
Marketing Dive – Analog and digital media measurement will allow for planning and optimization, but both have positives and negatives
IDFA: Replacing Identifiers is a Short-Term Fix for the Privacy-First World
State of Digital Publishing – Firefox and Google show similar dedication to preventing tracking, there’s now an expiration date on any identifier that facilitates it.
Exit Your Bet On Bidstream Identifiers, Because Google’s News Means It’s Time To Double Down On Cohorts
AdExchanger – Without identifiers in the bidstream, working directly with publishers is going to be the only clean and safe route for advertisers.
First-Party Data Strategies for Advertisers and Publishers in the Age of Privacy
Ad Age – The move to a privacy-first world, and the elimination of third-party cookies, is creating opportunities for all brands as they shift their marketing strategies to align with privacy regulations.
The Anonymous Web: Why We’re all Wrong About the Future of Advertising
Exchange Wire – Advertisers have been sold the dream that the future of the internet lies in authentication. But that simply isn’t true. Or, to be more accurate, it’s only about 5% true.
Now is the time to start thinking about long-term user privacy
New Digital Age – Our product owner, Jane Usoskina shares how publishers can thrive whilst protecting user data as we transition to a privacy-first era.
Trader Talk Permutive’s David Reischer Discusses Identity & Privacy
In this episode of TraderTalk TV, David Reisher, Product Manager at Permutive, discusses identity and privacy with Lindsay Rowntree from ExchangeWire.
First-party data sees CPMs rise 20% at Penske
WNIP – Publishers embracing first-party data are already seeing revenue lifts. And closer relationships with advertisers are the key to improving this initial success, once third-party cookies are defunct.
Yes, Virginia—You Can Sell First-Party Data
AdMonsters – Now that the third-party cookie is on its farewell tour, publishers are warily giving their first-party data another look, but a big question remains: how do publishers actually sell first-party data marketplaces and garner advertiser interest?
First-Party Data Transformation: Driving Cultural Change
Admonsters – At our latest roundtable premium publishers discussed how they are rethinking their data strategies and leveraging the value of their first-party data.
WNIP – How publisher data can define the “next web”
Karen Eccles, Senior Director of Commercial Innovation, says that the publisher has “entirely stopped chasing scale for scale’s sake” and that the new approach delivers better results for advertising, although peripheral traffic has reduced slightly.
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