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The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden,…
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Unlocking the Hidden Web and Delivering Data-Driven Revenue
BuzzFeed and Permutive discuss how they are tackling the challenge of the hidden web. In this on-demand webinar, Josh Peters, Director, Data Partnerships & MMM at BuzzFeed and Ethan Kim, VP Americas at Permutive, discuss how they are tackling the challenge of the hidden web and to unlock significant scale and data driven-revenue. In the…
Are you prepared for the decline of cookies?
The publishers’ guide to ITP 2.1 Intelligent Tracking Prevention (ITP) is fast becoming a hot topic in the industry. Coupled with increasing regulation and consumers’ desire for privacy, its introduction has created many challenges for publishers reliant on third-party cookies to identify and generate insights on their audience and in-turn sell advertising based on this.…
The data maturity curve for publishers
Gain a competitive advantage and increase revenue with data. At Permutive, we have identified five distinct phases of publisher data maturity. The most mature publishers are those that have the best understanding of their audience, and they can better package and sell those audiences to advertisers. Understand where you sit on the publisher data maturity…
BuzzFeed switches to next-gen DMP
AdExchanger – BuzzFeed’s cookie-dependent legacy data-management platform (DMP) had too many holes in how it collected data. So the publisher switched to Permutive. Read more on AdExchanger.
ITP & its impact on the 3rd party cookie.
ExchangeWire – In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Joe Root, co-founder, Permutive, to find out the impact Apple’s Intelligent Tracking Prevention (ITP) has had on the Safari advertising ecosystem
We can fix the publisher problems everyone else ignored
Mediatel – Michaela Jefferson meets Permutive co-founders Joe Root and Tim Spratt.
Immediate Media claims 135 percent digital ad revenue spike
Digiday – The new DMP, supplied by Permutive, has unlocked a larger set of audience data as a result of being faster and not reliant on third-party cookies.
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