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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Make Possible Online Summit – London Edition Highlights
Publishers, agencies and advertisers can together make possible a better advertising ecosystem for all in a post-cookie world, as executives came together at a high-level seminar hosted by data management platform Permutive. The message, they said, was in a world now more uncertain than ever, change had never been more needed. And that change had…
How browsers are adapting their technology to prevent fingerprinting
As discussed in the article, ‘Why fingerprinting is unlikely to succeed‘, all three leading browsers, including Chrome, have stated that they will actively stop any fingerprinting activities. This article describes the different methodologies that each browser has in place to protect users and, ultimately, stop users from being tracked without their knowledge. Apple Safari makes…
Why fingerprinting is unlikely to succeed
Safari and Firefox blocked third-party cookies and Google announced that it will do the same for Chrome before the end of 2021. This creates a challenge for ad tech vendors and advertisers who rely on these cookies for audience targeting, frequency capping and attribution. As a result, vendors are looking for workarounds to maintain their…
How Stylist has been preparing for life without cookies
WNIP – The Stylist’s targetable inventory went from 45% of the users viewable in Google Analytics to 100% since using Permutive. Find out how The Stylist Group is getting more value out of their first-party data.
Make Possible Online Summit – Video Highlights from the London Edition
Publishers, agencies and advertisers can together make possible a better advertising ecosystem for all in a post-cookie world, as executives came together at a high-level seminar hosted by data management platform Permutive.
How agencies and publishers can build stronger relationships
In conversation with Justin Sous, VP and Head of Optimization & Innovation at Kepler Group On April 2nd, Permutive’s US-based customers were joined by Justin Sous, VP and Head of Optimization & Innovation at Kepler Group. Kepler provides advanced digital and database services to Fortune 500 clients. Its core services revolve around helping clients use…
The State of the Publisher Industry – March 2020
On the 26th March we hosted our first “virtual” publisher breakfast of the year for our EMEA customers. The inaugural session in a series where we aim to get the publishing industry to collaborate, learn and also hear from the agencies and advertisers that make up our ecosystem. Breakout sessions We asked all…
First-party data, scale and trust – the agency viewpoint
In conversation with Dave Carpenter, Head of Digital at Goodstuff Communications 2020 has been a year like no other for the advertising industry, a month ago all we could talk about was Google’s announcement to stop third-party cookies. News that shook the digital advertising industry. Since then we have been faced with a global pandemic…
Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward
Adweek – Google’s announcement is a wake-up call for ad tech’s buy-side, as such outfits will begin to feel the pain publishers have felt since the dawn of digital advertising
RIP third-party cookies: What Google’s ‘pivot to privacy’ means for publishers
WNIP – Google has confirmed plans to make third-party cookies obsolete within the next two years, with an aim to ‘build a more private web’
What’s new in adtech in December 2020
WNIP – No that’s not a typo! Here’s a different take on new year predictions including some views from Joe Root, Permutive Co-Founder and CEO.
Digital advertising trends in 2020: What do the experts predict?
Econsultancy – “The third-party cookie is crumbling and 2020 will see its death throes” Joe Root, Co-Founder and CEO, Permutive.
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