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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Trader Talk Permutive’s David Reischer Discusses Identity & Privacy
In this episode of TraderTalk TV, David Reisher, Product Manager at Permutive, discusses identity and privacy with Lindsay Rowntree from ExchangeWire.
Media Moments 2020 Report
From the collapse of events to the boom in subscriptions and shifting trust in journalism, this report explores them all.
Why PMC says first-party data is “a win for everybody”
Publishers adopting first-party data strategies are already seeing huge lifts in advertising revenue and there’s more to come through closer partnerships with advertisers in the near future. That was the big takeaway from Permutive’s recent “Make Possible” virtual event “A Post-Cookie World – How Publishers and Advertisers Move Forward”. Penske Media Corporation’s (PMC) Chief Advertising…
First-party data sees CPMs rise 20% at Penske
WNIP – Publishers embracing first-party data are already seeing revenue lifts. And closer relationships with advertisers are the key to improving this initial success, once third-party cookies are defunct.
Yes, Virginia—You Can Sell First-Party Data
AdMonsters – Now that the third-party cookie is on its farewell tour, publishers are warily giving their first-party data another look, but a big question remains: how do publishers actually sell first-party data marketplaces and garner advertiser interest?
How Permutive’s Events Are Driving Change
Most B2B event marketers say the top goals for event programs in 2020 are driving brand awareness, lead generation, sales acceleration and boosting customer engagement. Although we’d underwrite any one of those goals, the impact of events on your business and the industry you operate in goes well beyond that. This year, the resurgence of…
Overheard at the Publishing Product Leaders Lunch and Learn with Digiday and Permutive
Publishers have only just had to deal with GDPR and CCPA compliance and now they’re having to pivot towards a landscape where third-party cookies are crumbling and first-party data is king. Circumnavigating these choppy waters would be challenging at the best of times but Covid-19 lockdowns have thrown in the added complication of teams working…
First-Party Data Transformation: Driving Cultural Change
Admonsters – At our latest roundtable premium publishers discussed how they are rethinking their data strategies and leveraging the value of their first-party data.
WNIP – How publisher data can define the “next web”
Karen Eccles, Senior Director of Commercial Innovation, says that the publisher has “entirely stopped chasing scale for scale’s sake” and that the new approach delivers better results for advertising, although peripheral traffic has reduced slightly.
How publisher data can define the “next web”
The Telegraph’s subscription business has overtaken its advertising revenues as the publisher says it has stopped chasing scale at all costs. It has launched a suite of first-party advertising solutions that will now be marketed under the banner of Telegraph 1 as part of a plan to lock in a “reader-first”, privacy-compliant future. These will…
How the NYT and SHE Media are Making Better Advertising Possible for All
The New York Times will no longer apply third-party data for advertising targeting from next year as it looks to first-party solutions to support its mighty subscription-based business. The newspaper, which has the world’s biggest digital subscriber base, launched a portfolio of first-party audience-oriented advertising products in July 2020, after a year of planning and…
First Party Sets
What’s the problem? Today, if a publisher wants to track users cross-domain, they require a third-party cookie which can re-identify a user across multiple domains. With stricter privacy regulations such as Apple’s ITP, this method no longer works on Safari and Firefox which means it is impossible to track and target users across domains…
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