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The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden,…
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Yes, Virginia—You Can Sell First-Party Data
AdMonsters – Now that the third-party cookie is on its farewell tour, publishers are warily giving their first-party data another look, but a big question remains: how do publishers actually sell first-party data marketplaces and garner advertiser interest?
How Permutive’s Events Are Driving Change
Most B2B event marketers say the top goals for event programs in 2020 are driving brand awareness, lead generation, sales acceleration and boosting customer engagement. Although we’d underwrite any one of those goals, the impact of events on your business and the industry you operate in goes well beyond that. This year, the resurgence of…
Overheard at the Publishing Product Leaders Lunch and Learn with Digiday and Permutive
Publishers have only just had to deal with GDPR and CCPA compliance and now they’re having to pivot towards a landscape where third-party cookies are crumbling and first-party data is king. Circumnavigating these choppy waters would be challenging at the best of times but Covid-19 lockdowns have thrown in the added complication of teams working…
First-Party Data Transformation: Driving Cultural Change
Admonsters – At our latest roundtable premium publishers discussed how they are rethinking their data strategies and leveraging the value of their first-party data.
WNIP – How publisher data can define the “next web”
Karen Eccles, Senior Director of Commercial Innovation, says that the publisher has “entirely stopped chasing scale for scale’s sake” and that the new approach delivers better results for advertising, although peripheral traffic has reduced slightly.
How publisher data can define the “next web”
The Telegraph’s subscription business has overtaken its advertising revenues as the publisher says it has stopped chasing scale at all costs. It has launched a suite of first-party advertising solutions that will now be marketed under the banner of Telegraph 1 as part of a plan to lock in a “reader-first”, privacy-compliant future. These will…
How the NYT and SHE Media are Making Better Advertising Possible for All
The New York Times will no longer apply third-party data for advertising targeting from next year as it looks to first-party solutions to support its mighty subscription-based business. The newspaper, which has the world’s biggest digital subscriber base, launched a portfolio of first-party audience-oriented advertising products in July 2020, after a year of planning and…
First Party Sets
What’s the problem? Today, if a publisher wants to track users cross-domain, they require a third-party cookie which can re-identify a user across multiple domains. With stricter privacy regulations such as Apple’s ITP, this method no longer works on Safari and Firefox which means it is impossible to track and target users across domains…
Hello First-Party Data Strategy
Digital Trends was a lot like most publishers. Unable to fully activate against audience data because of limitations around third-party cookies in Safari and Firefox, the team knew they were leaving a lot of money on the table. After phases of research and planning, they decided to switch to edge DMP, Permutive. Find out the…
Permutive: Driving Revenue With Publisher Data – A Conversation With News UK
Michelle Myers, Chief Revenue Officer at Wright’s Media caught up with the team at News UK to find out how they’re driving revenue with publisher data. On this panel, Michelle is joined by Dan Gilbert, Director of Data at News UK; Bedir Aydemir, Head of Audience and Data at News UK and Aarti Suri, Senior…
67% consumers likely to engage with ads on trusted publisher sites: Contextual advertising promises better revenue and control
WNIP – Content consumption has doubled during the pandemic. It is up from 3 hours 17 minutes per day, to 6 hours 59 minutes, according to a new report by media measurement company DoubleVerify. What does this mean for contextual targeting and the quality of content?
Publishers must help banish a “bygone era” of metrics and measurements
Brands are increasingly innovating to assuage the effect the demise of third-party cookies will have on their advertising and commercial activities, according to OMD’s Femi Taiwo. He believes most major brands have a “plan of sorts”, with many using the early months of the Coronavirus pandemic “as a window of opportunity to get their houses…
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