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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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“Amid the chaos, there are opportunities”: Insights for publishers on first-party data monetization strategies
What’s New in Publishing – 38% of publishers think that increasing privacy measures have created a new opportunity for monetizing their own first-party data.
Publishers’ first-party data has a positive impact on brand metrics
What’s New in Publishing – First-party data delivers 65% higher brand uplift for the Guardian; this was one of the headlines stats revealed at Permutive’s recent Make Possible event, The future of measurement in a world without third-party cookies.
Webinar: How publishers can reclaim their rightful place in the advertising contract
During our global customer summit, featured guest, Joanna O’Connell, VP, Principal Analyst at Forrester Research, detailed the practices that got the digital advertising industry to where it is today and offered insight into a future where continued data deprecation will shift the power towards publishers.
In The Wake Of Bidstream Identifiers, Publishers Will Become The Guardians Of Data
AdExchanger – While some scramble to protect the status quo, publishers are working hard to carve out their places in this new ecosystem.
It’s Time To Rewrite The Rules For A Sustainable Advertising Ecosystem
Advertising Week 360 – The digital advertising industry has been operating at the expense of user privacy for too long.
Conversation Makes It Possible: Unlocking Empathy During COVID
Introducing the Permutive and BeOp Make Possible Bitesize series for Mental Health Awareness Month Two years ago, I was on a C-130 in Helmand Province, Afghanistan, sitting next to my best friend, First Lieutenant (now Captain) Josh Morgan. We were wrapping up a seven-month deployment, on our way to Kuwait with our Marine unit. We…
First-Party Data Offers Brands and Publishers a Compelling Consumer Snapshot
Ad Age – Why first-party data provides an incredibly rich and insightful view into a customer’s world.
The race is on for publishers and brands to leverage first-party data
Digital Content Next – Within the oncoming threats to data-driven marketing, there are opportunities for publishers and brands who have access to first-party data.
Take charge of your identity strategy
The digital advertising industry is grappling with a big question: How can we develop privacy-safe solutions that still allow publishers to monetize all of their data and advertisers to target their audiences and uncover relevant new audiences? To answer this, we commissioned Forrester Consulting to find out which path brands and publishers are taking…
Consumer Trust is the Future of Digital Advertising
State of Digital Publishing – To prevent further damage to consumer trust, and avoid churn, taking privacy and consumer data preferences seriously isn’t an option, it’s a necessity.
Relieving Data Deprecation and Identity Challenges
Privacy regulations and browser updates, focused on protecting user identity, will change how brands target, measure, and optimize marketing campaigns. These initiatives are leading to data deprecation, the reduction in consumer data available for use in data-driven marketing. Identity-based strategies are useful for authenticated, customer-first marketing, but they are not a cure-all approach for the…
Publishers view end of the cookie as an opportunity to work with brands
Campaign US – A study released by Forrester and ad tech platform Permutive found that 70% of brands are concerned that consumers will decline data sharing consent.
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