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The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden,…
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Tackling the identity challenge: Why every publisher has 100% visibility on their audience
The days of tracking users across the internet are over. As the industry reacts to the impact of regulation and browser developments on identity solutions, there are few important questions that we need to ask ourselves to remain focused on privacy — and ensure those that hold valuable first-party data, remain the owners of that…
Digital ad targeting will return to its roots amid cookie demise
Marketing Dive – The future holds many new challenges for advertisers and publishers, and benefits too.
Livingly Media is Seeing Revenue Windfalls Thanks to its Third-Party Cookie Phase-Out
Adweek – Livingly Media has saved clients money on third-party data costs and improved scale and performance of campaigns.
Why post-cookie solutions need to put user privacy first
During IAB ALM 2021, we hosted a session on “Balancing Privacy and Personalization in Today’s Digital Landscape.” The conversation included a spectrum of views from both the buy- and sell-side, and the overarching theme was privacy-by-design. Our panelists included: Mike Nuzzo, VP, Head of Data & Audience Intelligence at Hearst; Trace Rutland, Digital Hub Director…
Attribution will be challenging — but not impossible — in a cookieless world
Marketing Dive – Analog and digital media measurement will allow for planning and optimization, but both have positives and negatives
Three ways to take charge of your identity strategy
Data regulations and browser updates that aim to protect user-privacy are upending marketing strategies. With GDPR in the UK, CCPA in the US, the looming deadline for the removal of third-party cookies from Chrome, and additional announcements from Google about what is and isn’t allowed in their ecosystem, marketers are facing a confusing and fragmented…
“We have an opportunity to take back the ecosystem”: Navigating Google’s privacy update
The news that Google will not build any alternate identifiers to track individuals as they browse across the web, and crucially, that their products will not support any identifiers in the bidstream in future, put the industry into a spin. To help inject some calm into the chaos, we held a customer-only event to discuss…
Explainer: What are Publisher Cohorts and how do they differ from Google FLoCs?
Google has confirmed the inevitable, that it will not build any alternate identifiers to track individuals as they browse across the web, and their products will not support any identifiers in the bidstream in future. Without identifiers in the bidstream, working directly with publishers is going to be the only clean and safe route for…
IDFA: Replacing Identifiers is a Short-Term Fix for the Privacy-First World
State of Digital Publishing – Firefox and Google show similar dedication to preventing tracking, there’s now an expiration date on any identifier that facilitates it.
Exit Your Bet On Bidstream Identifiers, Because Google’s News Means It’s Time To Double Down On Cohorts
AdExchanger – Without identifiers in the bidstream, working directly with publishers is going to be the only clean and safe route for advertisers.
‘Diversity’ isn’t just one conversation: it’s billions
Introducing the Permutive and DICE ‘Make Possible’ podcast for Women’s History Month Different women have different histories. That’s why — for our only activity during Women History Month — the DICE community has partnered with Permutive to shine an intersectional light on the experiences of all women, and the fact no two journeys to equality…
Accessing and Activating First-Party Data: Overheard at the Digiday + Permutive Lunch & Learn
By 2022 the third-party cookie will disappear. As brands search for ways to continue targeting consumers on the open web, with relevant and personalized content, many are turning to first-party data. Publishers are in a unique position — one where they can be fairly paid for the value they bring to the advertising ecosystem. That…
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