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The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden,…
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Strategy, privacy and collaboration: Making the case for first-party data
As we move to a more privacy-focused world, the notion of centralised data using third-party cookies will soon be disbanded – indeed, third-party cookies are already blocked on browsers like Safari and Firefox. Publishers now have an opportunity to ensure that their first-party data is the new media currency in digital advertising. But, what is…
Cookie-free world? Build a first-party data strategy
Quirks – As we move closer to a new cookie-free world, advertisers must consider building first-party data strategies.
How brands can take control in the age of the data reset
The Drum – In this fireside chat with The Drum, Permutive’s head of advertising strategy, Elizabeth Brennan, explains why privacy is disrupting digital advertising and how to overcome data challenges.
How advertisers can unlock the power of first-party data
The Drum – The third-party data that advertisers rely on for targeting and insights are disappearing; they need to test first-party data today.
Insider Inc, Future plc and Permutive discuss the challenges and opportunities for publishers
In this special ‘Conversations’ episode of Media Voices, Insider Inc, Future plc and Permutive explore the ‘Great Privacy Reset’.
Embracing a new era of programmatic
How can you create a winning data strategy that enables effective personalised messaging in a cookieless world? This was the core question posed at the Programmatic Pioneers Summit in a virtual fireside chat. Permutive’s Aurélien Dubot, Senior Director of Product Marketing sat on a panel alongside Roxanne Harley, Director Client Strategy at Azerion UK; Magda…
Three things we learned about creating effective first-party data strategies
Publisher and advertiser first-party data is a valuable asset, and vital for the next generation of privacy-safe advertising. As the media currency shifts from third-party cookies to first-party data, it’s essential to start from a solid foundation. At ExchangeWire’s ATS London, we joined a panel of experts to debate privacy-safe approaches to first-party data management…
Why we need to focus on data ethics in advertising
SODP – As advertisers evaluate future media buying strategies, they should put data ethics and consumer preferences at the forefront.
Building a privacy-first infrastructure for digital advertising
DCN – As privacy disrupts the way digital advertising has operated for years, there are seismic shifts happening in the ecosystem.
Brandweek: Leveraging first-party data in the age of privacy
The third-party data that advertisers use for targeting and insights are being phased out as privacy impacts digital advertising. This means the way data is used in advertising will change fundamentally and first-party will become the new gold standard. In a keynote session at Brandweek, I shared insights into how brands can leverage and access…
Announcing our $75M Series C funding led by SoftBank
Today we’re delighted to announce that Permutive has raised $75m Series C funding led by SoftBank Vision Fund 2, with previous investors EQT Ventures, Octopus Ventures, and ACE & Company also participating. It’s a massive milestone for the company, made possible by the people at Permutive and the trust and confidence of our customers. Our…
Permutive has secured $75M in Series C funding led by SoftBank Vision Fund 2
The funding will fuel Permutive’s mission to rebuild data in programmatic advertising to protect privacy. Permutive, an audience platform for publishers and advertisers, which enables media to be traded in a privacy-safe way, has secured $75M in Series C from SoftBank Vision Fund 2. It brings Permutive’s total raised to date to $105M, with previous…
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