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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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The drive to first-party data
Adweek – Just about every publisher and advertiser is on some kind of first-party data journey. But this journey can be complicated. So, let us be your guide and show you how it’s done.
A new era of first-party data
Eight experts in data science and advertising discuss how agencies can leverage first-party data and what the future holds for this space.
Why privacy is an influential force within the advertising ecosystem
Joanna Duffy, Product Marketing Manager at Permutive, shares top privacy themes for 2022 and beyond. What do you see as critical for advertisers, agencies and publishers to consider and plan for when it comes to privacy? Expectations around privacy aren’t going away– not from increasingly privacy-literate consumers, not from the businesses exploring ways to insulate…
Podcast: Reimagining data privacy
In conversation: Joe Root, co-founder and CEO of Permutive and Entrepreneur First’s co-founder and CEO, Matt Clifford.
Why publishers and advertisers benefit from a privacy-first advertising ecosystem
State of Digital Publishing – We need an advertising ecosystem that protects user privacy while protecting revenue. But, how do we go about delivering this?
Permutive Appoints Mark Pearlstein as Chief Revenue Officer to Manage Global Revenue
ExchangeWire – Pearlstein joins Permutive’s North American team with a global remit to grow and scale the direct connection between publishers and advertisers as the era of third-party data comes to an end.
Publishers prove the value of their first-party data to US agency leaders
New Digital Age – First-party data has been hailed by many as the answer to the industry’s issues around identity and privacy so we asked some publishers to prove it.
What publishers need to setup a first-party data test
Testing is an integral part of building out a first-party audience strategy. As a publisher, it allows you to prove the value of your cohorts, shows advertisers that first-party data performs, and provides an opportunity to refine your data strategy. Whether you are answering RFPs that require first-party data audiences or testing third- versus first-party…
Why first-party data solves mobile privacy challenges for app publishers
Snap, Facebook, Twitter and YouTube are set to lose nearly $10bn in revenue due to Apple’s App Tracking Transparency (ATT) framework, which requires app owners to ask for explicit consent from users to track them across apps and websites. Without this consent app owners will have limited user data to effectively determine their intent and…
The future of the internet is about more than third-party cookies
WARC – The internet is changing – as the next era of the internet arrives, it shouldn’t carry the problems of the past forward with it.
Advertisers, publishers, and consumers have a role to play in data ethics
AW360 – There’s still a long way to go before the advertising ecosystem takes data ethics and privacy seriously.
How Ranker uses cohorts to connect advertisers with valued audiences
Publishers are building on the direct relationship with their readers, using privacy-safe first-party data for audience insights. Los-Angeles based publisher Ranker is no exception. The worldwide leader in fan-powered rankings, Ranker’s platform is based on preference correlations from over a billion votes on its lists covering film, TV, music, sports, and more. To talk about…
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