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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
Learn morePick Your Audience Wisely – How Advertisers Can Help Build a More Responsible Web
Advertising Week – Isabella Jenkins, Agency Partner at Permutive, on why advertising strategies built from consented first-party data and without the use of sensitive third-party data will go a long way toward building a more responsible web and restoring consumer trust.
Podcast: IAB UK Stay Engaged – It’s a match!
The ad world can be a bit like swiping through your favourite dating app. Consumers pass on brands every day due to confusing messaging or bad creative.
How Trusted Media Brands Is Getting Advertisers to Ditch Third-party Cookies
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader’s Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data.
Post-third-party cookies: Are publisher cohorts the answer?
How publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.
Trusted Media Brands
Learn how Immediate Media increased data-driven ad revenue 135% using their differentiated first-party data.
Permutive brings publishers, brands, and adtech together to deliver responsible advertising
Permutive launches the infrastructure for the responsible web – empowering hundreds of publishers, brands, and adtech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data responsibly and restore consumer trust.
The future of adtech is about consent, not cookies
AdExchanger – A regulatory wave will force ad tech to evolve into a responsible ecosystem, where tracking and enforcing user consent at a granular data level will be a requirement.
The opt-out consumer: why responsible advertising matters
Watch our on-demand webinar for a discussion and Q&A with Forrester on the future of responsible advertising. Protecting consumer privacy is no longer negotiable. But neither is delivering great outcomes from advertising. How can we create an industry that builds consumer trust, protects user privacy, and avoids a ‘reject all’ to the advertising industry? Watch…
Publishers hold a strong hand for the future of advertising; now they must play it wisely
DCN – Publishers have long had the benefit of their close, trust-based relationship with consumers; if well-managed and wisely leveraged, this gives them a data advantage in the evolving ecosystem.
The future of digital advertising in a privacy-first world
Consumer privacy is transforming the rules of digital advertising and businesses need to evolve with it. Why? Because 78% of consumers across generations believe that companies are responsible for protecting their data and 79% of people are concerned about the way their data is being used by companies. Advertisers need to develop responsible marketing practices…
Podcast: The pivot to privacy
I’m heading back to Miami today after a couple weeks away. Big thanks to the PPA and DLD for inviting me to speak at their events.
Identity crisis: first-party data and beyond
Highlights from a roundtable discussion on the future of identity within digital advertising, where the conversation turned to the strengths and weaknesses of first-party data and the confusion surrounding alternative identity solutions in the marketplace.
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