Turn insights into outcomes
Featured Content
The hidden flaw in your data collaboration strategy (and how to fix it)
Data collaboration is the accepted foundation for the next era of advertising. Across the industry, brands and publishers are investing in strategies to share data safely and drive performance. But a critical question remains: why are so many of these initiatives failing to deliver on their full potential? The answer often lies in a hidden,…
Learn more
Leaked document revealing Facebook data flaws
MediaShotz – What the recent Meta breach shows is that despite being closed ecosystems, walled gardens aren’t immune from the impact of privacy regulation.
‘Reject all cookies’: new Google button makes privacy easier after €150m fine
PMW – Google creating a ‘Reject All’ cookie option signals a move towards consent that will have huge ramifications – the ad tech industry must adapt now.
Will you trade data with me?
New Digital Age – As an industry, we are so busy fretting over user identifiers that we forget to pause and appreciate the changes and opportunities through the eyes of the consumer. So how do we simplify the value exchange for consumers and empower them to make informed choices about their personal data?
Clean Rooms 101 with Joe Root
IAB UK – WTF is a clean room, how do they work, where does the data come from, and what are they good for? In this IAB UK podcast, Permutive’s CEO Joe Root reveals all.
‘Identity isn’t dead’ but it’s changing for the better
The Drum – Many marketers have been pinning their hopes on universal ID solutions able to track specific users across the internet. But is this technology viable with big tech privacy enforcement becoming more stringent?
How Bauer is disrupting the way its media is bought and sold
WNiP – As the era of third-party data ends, Bauer Media is changing the way its media is sold.
Announcing our strategic partnership with Neustar
Permutive today announced a partnership with Neustar Inc., a TransUnion company, to enable trusted connections between advertisers and publishers by bridging the gap between consumer identity data and a privacy-first web. The partnership brings together the Neustar Fabrick™ data connectivity platform within the Permutive Audience Platform for advertisers and publishers to collaborate securely without the…
How publishers’ first-party data is reshaping advertising
SODP – As the industry shifts to a new way of buying and selling media, this article provides the steps that publishers can take to harness their most powerful asset — first-party audience data.
Why privacy fuels possibilities for publishers
DCN – The time is ripe for publishers and advertisers to embrace privacy as an opportunity to fuel new possibilities.
The drive to first-party data
Adweek – Just about every publisher and advertiser is on some kind of first-party data journey. But this journey can be complicated. So, let us be your guide and show you how it’s done.
A new era of first-party data
Eight experts in data science and advertising discuss how agencies can leverage first-party data and what the future holds for this space.
Why privacy is an influential force within the advertising ecosystem
Joanna Duffy, Product Marketing Manager at Permutive, shares top privacy themes for 2022 and beyond. What do you see as critical for advertisers, agencies and publishers to consider and plan for when it comes to privacy? Expectations around privacy aren’t going away– not from increasingly privacy-literate consumers, not from the businesses exploring ways to insulate…
The information you provide to us is used to contact you about our relevant content, products, and services. You may unsubscribe at any time Privacy Policy.