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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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How Gumtree is using first party data to replace cookies
Gumtree’s Head of Advertising Operations, Victoria Trevillion, talks about the publisher is focusing more on direct interactions with advertisers and agencies, moving away from reliance on open marketplaces and third-party revenue.
As the open marketplace fails, advertisers are turning to publishers to reach audiences
The OMP offered an automated and easy path for buyers and sellers looking to reach addressable markets at scale, but it’s now the source of more challenges for advertisers.
Permutive named a 2023 AdExchanger Awards finalist for Best Publisher First-Party Data Platform
Permutive and PMC are finalists for Best Publisher First-Party Data Platform at the 2023 AdExchanger Awards.
Advertising has an addressability problem; publishers can help
The answer to the OMP’s shortcomings and the need for addressability lies in publishers and direct-sold deals.
How first-party data is helping The Independent build better audiences for advertisers
With addressability on the open web down as low as 30% and only set to get worse when third-party cookies disappear, an increasing number of publishers are moving toward first-party data-only strategies to enable advertisers to reach audiences and, in turn, drive revenue growth. In a Digiday webinar, sponsored by Permutive, The Independent’s Alistair Smith,…
A publisher’s guide to surviving open marketplace collapse
The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships. Download this guide to learn: How to unlock better returns from advertising How to look…
As the open marketplace collapses, direct sales offer publishers a lifeline
As the OMP collapses, publishers are off-setting losses with direct-sold programmatic
How Gumtree uses first-party data to win new business
How Gumtree uses first-party data to drive direct deals and win new business
How publishers leverage first-party data to drive direct advertising sales and improve campaign performance
Meet the hosts Chloe Grutchfield GM, Publishers, Permutive Kate Barry Chief Revenue Officer, Mumsnet Victoria Trevillion Head of AdTech, Gumtree Gumtree and Mumsnet discuss solving for declining addressability and users opting out to drive revenue and performance. Join this session as publishers discuss the most significant forces to hit advertisers, including declining addressability and users…
How The Independent is building audiences and driving revenue
Meet the hosts Morika Georgieva Director, Customer Success & Technical Services at Permutive Alistair Smith Head of Commercial Data & Insight, The Independent Watch this webinar as The Independent share insights from their transformative shift to being a first-party data-only publisher. Developing a robust direct-sold first-party data strategy is paramount for publishers looking to establish…
Are Big Tech’s privacy updates sending the Open Marketplace into freefall?
Publishers and advertisers can no longer rely on IDs to reach audiences and measure performance.
Permutive successfully completes the SOC 2 and SOC 3 audits
We’re thrilled to share that we have successfully completed the SOC 2 and SOC 3 audits. Permutive has always been a pioneer of privacy-forward advertising, and this achievement solidifies our commitment to meeting the highest security standards. But what do these reports mean for us and our customers? In this blog post, we’ll explain what…
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