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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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Make Possible Bitesize: A new podcast by Permutive
Introducing Make Possible Bitesize, a new weekly podcast brought to you by Permutive, championing change in publishing, advertising and beyond. Each episode, we will ask an inspiring guest 3 questions about their careers, their lives, and how they’re making change possible, all in under 10 minutes. On our inaugural show, Kristy Schafer, VP Americas, Permutive…
IDFA – the next third-party ID to fall
Apple’s user privacy crusade is once again shaking up the ad ecosystem – this time, in-app. A quick recap of IDFA… IDFA (ID For Advertising), Apple’s proprietary advertising identifier, performs a similar function in-app that third-party cookies do in-browser. Tied semi-permanently to user devices, IDFA has facilitated in-app user targeting and data attribution for eight…
A history of IDFA – Apple’s privacy U-turn
Apple’s recent announcement of changes to IDFA, its proprietary user identifier, signals a significant step change in the company’s approach to in-app user privacy by giving the user the upper hand for the first time. Not only that, the change is representative of a trend and a general change in attitude that we’re seeing in…
Putting privacy first: addressing the identity crisis
There is a growing consensus within the advertising industry that the demise of third-party cookie tracking is an opportunity. Advertisers, agencies, publishers and analysts are all in favour of a fairer internet – as our Make Possible series of events shows. But we also acknowledge that there are still steps to take, and that…
Inclusivity inside and out – why the industry must do more, more of the time
The media industry must do more to ensure it reflects the world it serves. That means being more inclusive from within, as well as supporting movements such as Black Lives Matter and producing content that speaks to diverse audiences. That was the message from the virtual roundtable, hosted by Permutive on ‘Advertiser boycotts, what do…
The future of media trading: a buy-side perspective
In conversation with Melissa Bonnick, SVP of Client Results at Dentsu Aegis Network, Programmatic; Patrick Kelly, Senior Vice President at Havas Media Group and Lauren Kroll, Associate Director of Programmatic Activation at Essence. Transparency, relevance and performance: three straightforward things that agencies are demanding of – and increasingly getting from – publishers as the digital…
Cookies, context and the metrics that matter – how publishers can climb the value chain
In conversation with Andrew Spurrier-Dawes, Global Digital Director at Mediacom The decade started with a bang and the bang got bigger: when Google announced it would block third-party cookies the industry knew it should change. When Covid-19 hit it knew it absolutely had to. If anything, the pandemic has just accelerated a process that was…
What Happens in Adtech – Talking identity in a post-cookie world
In this episode of What Happens In Adtech, Kristy Schafer, VP Americas, discusses identity and what it looks like for publishers in a post-cookie world.
The Digital Bash
Die Chrome-Ankündigung und der Untergang des Third-Party-Cookies In Deutschland sind wir schon viel früher durch Firefox in den Genuss gekommen. Theoretisch sind wir dem Problem daher voraus, nur haben wir es bis jetzt passiv betrachtet, weil “es ging ja noch”. Das hat nicht geholfen. Die Chrome-Ansage war deshalb so laut, weil Chrome weltweit den größten…
Make Possible Online Summit – London Edition Highlights
Publishers, agencies and advertisers can together make possible a better advertising ecosystem for all in a post-cookie world, as executives came together at a high-level seminar hosted by data management platform Permutive. The message, they said, was in a world now more uncertain than ever, change had never been more needed. And that change had…
How browsers are adapting their technology to prevent fingerprinting
As discussed in the article, ‘Why fingerprinting is unlikely to succeed‘, all three leading browsers, including Chrome, have stated that they will actively stop any fingerprinting activities. This article describes the different methodologies that each browser has in place to protect users and, ultimately, stop users from being tracked without their knowledge. Apple Safari makes…
Why fingerprinting is unlikely to succeed
Safari and Firefox blocked third-party cookies and Google announced that it will do the same for Chrome before the end of 2021. This creates a challenge for ad tech vendors and advertisers who rely on these cookies for audience targeting, frequency capping and attribution. As a result, vendors are looking for workarounds to maintain their…
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