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Introducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
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IDFA: The way users are tracked today is unsustainable
Apple’s privacy update for its Identifier for Advertisers (IDFA), requiring app developers to request permission from users to track them for ad targeting, will be released this quarter — adding fuel to the privacy fire. The changes will have a significant impact in the app ecosystem, to such an extent that Facebook, Snap and gaming developer…
Championing Black voices: “As a Black person within the corporate world, representation is not where it should be.”
To celebrate Black History Month (BHM) in the U.S. and Canada, BHM is taking over our Make Possible Bitesize podcast to shine a light on inspiring Black professionals. Our first episode is now live, featuring Ope Runsewe, Director of Partnerships at American Express in conversation with Michael Ogunjobi, Lead Customer Success Manager at Permutive. Runsewe…
What the FLoC is a cohort? And what’s FLEDGE got to do with it?
On Monday 24th of January 2021, Google Ads released a number of proposals, which aim to enable use cases that previously relied on third-party cookies. In its blog post — “Building a privacy-first future for web advertising” — it details the progress of Google’s Privacy Sandbox technology by introducing “Federated Learning of Cohorts”, or FLoC — a…
Show them, don’t just tell them – the secret to winning RFP responses
Essence recently held a webinar with top publishers to help them better understand what makes a winning response to an RFP. Here’s what they had to say. As confidence begins to return and advertisers replenish budgets, publishers can look forward to receiving an increasing number of RFPs for upcoming campaigns. Now, more than ever, it…
Why PMC says first-party data is “a win for everybody”
Publishers adopting first-party data strategies are already seeing huge lifts in advertising revenue and there’s more to come through closer partnerships with advertisers in the near future. That was the big takeaway from Permutive’s recent “Make Possible” virtual event “A Post-Cookie World – How Publishers and Advertisers Move Forward”. Penske Media Corporation’s (PMC) Chief Advertising…
How Permutive’s Events Are Driving Change
Most B2B event marketers say the top goals for event programs in 2020 are driving brand awareness, lead generation, sales acceleration and boosting customer engagement. Although we’d underwrite any one of those goals, the impact of events on your business and the industry you operate in goes well beyond that. This year, the resurgence of…
Overheard at the Publishing Product Leaders Lunch and Learn with Digiday and Permutive
Publishers have only just had to deal with GDPR and CCPA compliance and now they’re having to pivot towards a landscape where third-party cookies are crumbling and first-party data is king. Circumnavigating these choppy waters would be challenging at the best of times but Covid-19 lockdowns have thrown in the added complication of teams working…
How publisher data can define the “next web”
The Telegraph’s subscription business has overtaken its advertising revenues as the publisher says it has stopped chasing scale at all costs. It has launched a suite of first-party advertising solutions that will now be marketed under the banner of Telegraph 1 as part of a plan to lock in a “reader-first”, privacy-compliant future. These will…
How the NYT and SHE Media are Making Better Advertising Possible for All
The New York Times will no longer apply third-party data for advertising targeting from next year as it looks to first-party solutions to support its mighty subscription-based business. The newspaper, which has the world’s biggest digital subscriber base, launched a portfolio of first-party audience-oriented advertising products in July 2020, after a year of planning and…
First Party Sets
What’s the problem? Today, if a publisher wants to track users cross-domain, they require a third-party cookie which can re-identify a user across multiple domains. With stricter privacy regulations such as Apple’s ITP, this method no longer works on Safari and Firefox which means it is impossible to track and target users across domains…
Permutive: Driving Revenue With Publisher Data – A Conversation With News UK
Michelle Myers, Chief Revenue Officer at Wright’s Media caught up with the team at News UK to find out how they’re driving revenue with publisher data. On this panel, Michelle is joined by Dan Gilbert, Director of Data at News UK; Bedir Aydemir, Head of Audience and Data at News UK and Aarti Suri, Senior…
Publishers must help banish a “bygone era” of metrics and measurements
Brands are increasingly innovating to assuage the effect the demise of third-party cookies will have on their advertising and commercial activities, according to OMD’s Femi Taiwo. He believes most major brands have a “plan of sorts”, with many using the early months of the Coronavirus pandemic “as a window of opportunity to get their houses…
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