Pick Your Audience Wisely – How Advertisers Can Help Build a More Responsible Web
Advertising Week – Isabella Jenkins, Agency Partner at Permutive, on why advertising strategies built from consented first-party data and without the use of sensitive third-party data will go a long way toward building a more responsible web and restoring consumer trust.
Read MorePodcast: IAB UK Stay Engaged – It’s a match!
The ad world can be a bit like swiping through your favourite dating app. Consumers pass on brands every day due to confusing messaging or bad creative.
Read MoreHow Trusted Media Brands Is Getting Advertisers to Ditch Third-party Cookies
Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader’s Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data.
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