ReedPop launches new Engage data platform
Built in partnership with Permutive, Engage will enable advertisers to reach customers across both ReedPop’s leading websites and physical events.
Read MoreContent and context make premium publishers’ audiences addressable
DCN – Read this piece by our Product Marketing Manager, Aarti Suri, on why consumers are already opting out of advertising more than ever and how publishers can still make those audiences available for advertising.
Read MoreHow SHE Media extends the use of first-party data to eCommerce and branded content
What’s New in Publishing – SHE Media explains how it uses first-party data to build cohorts based on purchase intent, deliver insights to advertisers from its branded content and build its community of publishers.
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