Press
How publishers can drive direct revenue in 2024
Permutive’s VP of Products, Chloe Grutchfield, takes a look at the key first-party data trends for 2024 especially in light of the sunsetting of third-party cookies this year.
Read MoreHow to scale advertiser first-party data in an increasingly challenging context
Given the challenging times facing the industry, advertisers must get their data strategies in order now to ensure they stay ahead of competitors.
Read MoreWhy advertisers can’t reach audiences through major media channels
Marketers are beginning to recognise that if they want to achieve addressability and efficiencies, they must work more directly with publishers.
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