Press
Solving the advertising reach crisis
Programmatic advertising’s reliance on third-party cookies and the open marketplace is collapsing, and the path forward lies in privacy-safe, first-party data collaboration through direct advertiser–publisher partnerships, writes Permutive Senior Customer Success Manager George Alderson.
Read MorePermutive named a finalist in the Digiday Awards Europe alongside Les Echos-Le Parisien for best adtech platform and best first-party data strategy
This year’s Digiday Awards Europe finalists centered on tech innovations, collaborations, and compelling narratives.
Read MoreHow publishers can drive direct revenue in 2024
Permutive’s VP of Products, Chloe Grutchfield, takes a look at the key first-party data trends for 2024 especially in light of the sunsetting of third-party cookies this year.
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