Press
How female-focused publisher The Stylist Group doubled programmatic ad yields
Digiday – “The Stylist Group doubled its programmatic advertising yields and increased its header-bidding revenue by 30% year over year…To do so, the publisher switched its data management platform to Permutive”
Read MoreBoosting publisher revenues through real-time data
What’s New in Publishing – Q&A with Permutive CEO and Co-founder, Joe Root
Read MoreBuzzFeed switches to next-gen DMP
AdExchanger – BuzzFeed’s cookie-dependent legacy data-management platform (DMP) had too many holes in how it collected data. So the publisher switched to Permutive. Read more on AdExchanger.
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