Press
‘Identity isn’t dead’ but it’s changing for the better
The Drum – Many marketers have been pinning their hopes on universal ID solutions able to track specific users across the internet. But is this technology viable with big tech privacy enforcement becoming more stringent?
Read MoreHow Bauer is disrupting the way its media is bought and sold
WNiP – As the era of third-party data ends, Bauer Media is changing the way its media is sold.
Read MoreHow publishers’ first-party data is reshaping advertising
SODP – As the industry shifts to a new way of buying and selling media, this article provides the steps that publishers can take to harness their most powerful asset — first-party audience data.
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