Press
Will you trade data with me?
New Digital Age – As an industry, we are so busy fretting over user identifiers that we forget to pause and appreciate the changes and opportunities through the eyes of the consumer. So how do we simplify the value exchange for consumers and empower them to make informed choices about their personal data?
Read MoreClean Rooms 101 with Joe Root
IAB UK – WTF is a clean room, how do they work, where does the data come from, and what are they good for? In this IAB UK podcast, Permutive’s CEO Joe Root reveals all.
Read More‘Identity isn’t dead’ but it’s changing for the better
The Drum – Many marketers have been pinning their hopes on universal ID solutions able to track specific users across the internet. But is this technology viable with big tech privacy enforcement becoming more stringent?
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