What the FLoC is a cohort? And what’s FLEDGE got to do with it?

By Robbert Van Der Pluijm | January 28, 2021

On Monday 24th of January 2021, Google Ads released a number of proposals, which aim to enable use cases that previously relied on third-party cookies. In its blog post — “Building a privacy-first future for web advertising” — it details the progress of Google’s Privacy Sandbox technology by introducing “Federated Learning of Cohorts”, or FLoC — a…

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Unlocking the Hidden Web and Delivering Data-Driven Revenue

By Robbert Van Der Pluijm | May 16, 2019

Past events & webinars Unlocking the Hidden Web and Delivering Data-Driven Revenue BuzzFeed and Permutive discuss how they are tackling the challenge of the hidden web. In this on-demand webinar, Josh Peters, Director, Data Partnerships & MMM at BuzzFeed and Ethan Kim, VP Americas at Permutive, discuss how they are tackling the challenge of the…

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Are you prepared for the decline of cookies?

By Robbert Van Der Pluijm | April 30, 2019

Guides & whitepapersAdvertisersThird-party cookies Are you prepared for the decline of cookies? The publishers’ guide to ITP 2.1 Intelligent Tracking Prevention (ITP) is fast becoming a hot topic in the industry. Coupled with increasing regulation and consumers’ desire for privacy, its introduction has created many challenges for publishers reliant on third-party cookies to identify and…

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