Posts by Robbert Van Der Pluijm
Announcing our partnership with OpenX
Restoring consumer trust through closer advertiser and publisher collaboration
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read MoreHow Publisher Cohorts can create opportunities for proactive publishers
SODP – Privacy has to be paramount for any advertiser that doesn’t want to risk its business. This is where seller defined audiences (SDAs) and publishers’ standard cohorts come into play.
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