Posts by Robbert Van Der Pluijm
Four things we learned about user opt-out and ad serving
Up to 50% of European users are choosing to opt-out of data collection as a result of regulatory enforcement, whereby businesses must make it just as easy to reject data collection as it is to accept data collection. But publishers hold one-to-one relationships with their users. They have an opportunity to rebuild consumer trust by…
Read MoreHow can advertisers use first-party data to reach the invisible 70%?
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read MoreConsumer privacy is vital to long-term EU-US data partnerships
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read More