Posts by Robbert Van Der Pluijm
How publishers are maximising addressability and growing revenue
Past events & webinars How publishers are maximising addressability and growing revenue Tune into our on-demand webinar with Beeler.Tech to find out how to reach the opt-out user responsibly. Regulators and platforms are providing users with the choice of whether their data can or can’t be used by digital advertising. And when given that choice,…
Read MoreFour things we learned about user opt-out and ad serving
Up to 50% of European users are choosing to opt-out of data collection as a result of regulatory enforcement, whereby businesses must make it just as easy to reject data collection as it is to accept data collection. But publishers hold one-to-one relationships with their users. They have an opportunity to rebuild consumer trust by…
Read MoreHow can advertisers use first-party data to reach the invisible 70%?
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
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