Posts by Robbert Van Der Pluijm
How brands are tackling decreasing consumer trust in advertising
Guides & whitepapersAdvertisersData ethics How brands are tackling decreasing consumer trust in advertising This study conducted by Permutive and AdExchanger analyzes how top brands and advertisers are navigating a digital advertising industry that is being turned on its head by both platform-level changes and regulations that seek to protect consumers’ data and their privacy online.…
Read More70% of your consumers are now ‘invisible’ to your adtech stack
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read MoreData in advertising: How can publishers retain user trust?
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Read More