Posts by Robbert Van Der Pluijm
How Hearst is using the Permutive Audience Activation Platform to power a data-driven revolution in targeting
In this exclusive video, Mike Nuzzo, Head of Data at Hearst, unveils how Aura leverages Permutive’s Audience Activation Platform to unlock billions of monthly data points from Hearst’s 25 premium brands.
Read MoreBoosting ad revenue with first-party signals: Daily Mail Group Ireland’s new strategy for better targeting
Past events & webinars Boosting ad revenue with first-party signals: Daily Mail Group Ireland’s new strategy for better targeting Watch our on-demand webinar on how publisher signals revolutionise ad targeting. Learn from Daily Mail Group Ireland’s success story and unlock the power of your first-party data.
Read MoreUnlocking first-party data success: Matthew Rance on Immediate’s journey with Permutive
We invited Matthew Rance, Head of Commercial Data & Analytics at Immediate, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his outlook for the future of advertising.
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