Posts by The Permutive Team
The Outcomes Era is here: How publishers can win back the Open Internet
Permutive CEO Joe Root announces the launch of Halo, a suite of sell-side AI agents, to help publishers build better ad products and compete with Walled Gardens on outcomes. This suite is designed to enable publishers to scale direct buying infinitely in the new era of advertising defined by AI and agentic buying protocols.
Read MoreIntroducing Halo Agents
Halo, Permutive’s new agentic suite, is built to drive revenue growth by enabling – for the first time – direct buying to scale infinitely across publishers and campaigns
Read MoreNavigating CTV: TelevisaUnivision’s addressability blueprint
Past events & webinarsPublishers Navigating CTV: TelevisaUnivision’s addressability blueprint Audience fragmentation is the top obstacle for maximizing CTV publisher revenue. Watch this on-demand webinar, “Navigating CTV,” to learn TelevisaUnivision’s successful blueprint. You’ll hear how they overcame fragmentation using a unified, privacy-safe ID to activate audiences at scale and unlock the full value of their premium…
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