Posts by Permutive

Permutive named a finalist in the 2024 AOP Digital Publishing Awards for Best Media Technology Partner: Powering publisher revenue through direct-sold.

This collaboration will offer access to an acclaimed data platform, winning commercial strategies, and expertise in data transformation, fuelling substantial growth for premium publishers and their advertisers.

Based on Prohaska and Permutive’s success in helping publishers like the NY Post devise first-party data strategies, the two companies have combined their monetization capabilities into a more formalized offering accessible to all publishers.