WTF are the ID-based vs. model-based approaches to data clean rooms?
Digiday – Watch this secret sauce-themed clean rooms explainer by Digiday’s Tim Peterson, featuring our VP Client Development Lauren Tiley, Essence Global’s Therran Oliphant, and Publicis Media’s Jess Simpson.
Read MoreBrandweek: Leveraging first-party data in the age of privacy
The third-party data that advertisers use for targeting and insights are being phased out as privacy impacts digital advertising. This means the way data is used in advertising will change fundamentally and first-party will become the new gold standard. In a keynote session at Brandweek, I shared insights into how brands can leverage and access…
Read MoreHow to take control of your data with Publisher IDs
Publisher data fuels the digital advertising industry, but this data is often packaged up and sold by third parties, resulting in publishers losing ownership of their data and compromising user privacy. Publishers can take back control of their data by building a publisher ID to understand and activate users across sites; those that do can…
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