IDFA: The way users are tracked today is unsustainable
Apple’s privacy update for its Identifier for Advertisers (IDFA), requiring app developers to request permission from users to track them for ad targeting, will be released this quarter — adding fuel to the privacy fire. The changes will have a significant impact in the app ecosystem, to such an extent that Facebook, Snap and gaming developer…
Read MoreChampioning Black voices: “As a Black person within the corporate world, representation is not where it should be.”
To celebrate Black History Month (BHM) in the U.S. and Canada, BHM is taking over our Make Possible Bitesize podcast to shine a light on inspiring Black professionals. Our first episode is now live, featuring Ope Runsewe, Director of Partnerships at American Express in conversation with Michael Ogunjobi, Lead Customer Success Manager at Permutive. Runsewe…
Read MoreWhat the FLoC is a cohort? And what’s FLEDGE got to do with it?
On Monday 24th of January 2021, Google Ads released a number of proposals, which aim to enable use cases that previously relied on third-party cookies. In its blog post — “Building a privacy-first future for web advertising” — it details the progress of Google’s Privacy Sandbox technology by introducing “Federated Learning of Cohorts”, or FLoC — a…
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