Now is the time to start thinking about long-term user privacy
New Digital Age – Our product owner, Jane Usoskina shares how publishers can thrive whilst protecting user data as we transition to a privacy-first era.
Read MoreTrader Talk Permutive’s David Reischer Discusses Identity & Privacy
In this episode of TraderTalk TV, David Reisher, Product Manager at Permutive, discusses identity and privacy with Lindsay Rowntree from ExchangeWire.
Read MoreFirst-party data sees CPMs rise 20% at Penske
WNIP – Publishers embracing first-party data are already seeing revenue lifts. And closer relationships with advertisers are the key to improving this initial success, once third-party cookies are defunct.
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