Exit Your Bet On Bidstream Identifiers, Because Google’s News Means It’s Time To Double Down On Cohorts
AdExchanger – Without identifiers in the bidstream, working directly with publishers is going to be the only clean and safe route for advertisers.
Read MoreFirst-Party Data Strategies for Advertisers and Publishers in the Age of Privacy
Ad Age – The move to a privacy-first world, and the elimination of third-party cookies, is creating opportunities for all brands as they shift their marketing strategies to align with privacy regulations.
Read MoreThe Anonymous Web: Why We’re all Wrong About the Future of Advertising
Exchange Wire – Advertisers have been sold the dream that the future of the internet lies in authentication. But that simply isn’t true. Or, to be more accurate, it’s only about 5% true.
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