The NY Post is turning first-party data into direct deals, with a little help from its friends
The New York Post is transforming its advertising strategy by leveraging first-party data to secure direct deals with advertisers, a shift facilitated by its partnership with Permutive and Prohaska Consulting.
Read MoreInspirational Woman: Meet Elizabeth Brennan, General Manager of Advertising, Permutive
Get to know Elizabeth Brennan: With over a decade of experience in digital advertising, Elizabeth is a champion of women in business and a strong believer in the power of coaching.
Read MoreHow publishers can drive direct revenue in 2024
Permutive’s VP of Products, Chloe Grutchfield, takes a look at the key first-party data trends for 2024 especially in light of the sunsetting of third-party cookies this year.
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