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TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach.
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Why publishers and advertisers benefit from a privacy-first advertising ecosystem
State of Digital Publishing – We need an advertising ecosystem that protects user privacy while protecting revenue. But, how do we go about delivering this?
Permutive Appoints Mark Pearlstein as Chief Revenue Officer to Manage Global Revenue
ExchangeWire – Pearlstein joins Permutive’s North American team with a global remit to grow and scale the direct connection between publishers and advertisers as the era of third-party data comes to an end.
Publishers prove the value of their first-party data to US agency leaders
New Digital Age – First-party data has been hailed by many as the answer to the industry’s issues around identity and privacy so we asked some publishers to prove it.
What publishers need to setup a first-party data test
Testing is an integral part of building out a first-party audience strategy. As a publisher, it allows you to prove the value of your cohorts, shows advertisers that first-party data performs, and provides an opportunity to refine your data strategy. Whether you are answering RFPs that require first-party data audiences or testing third- versus first-party…
Why first-party data solves mobile privacy challenges for app publishers
Snap, Facebook, Twitter and YouTube are set to lose nearly $10bn in revenue due to Apple’s App Tracking Transparency (ATT) framework, which requires app owners to ask for explicit consent from users to track them across apps and websites. Without this consent app owners will have limited user data to effectively determine their intent and…
The future of the internet is about more than third-party cookies
WARC – The internet is changing – as the next era of the internet arrives, it shouldn’t carry the problems of the past forward with it.
Advertisers, publishers, and consumers have a role to play in data ethics
AW360 – There’s still a long way to go before the advertising ecosystem takes data ethics and privacy seriously.
How Ranker uses cohorts to connect advertisers with valued audiences
Publishers are building on the direct relationship with their readers, using privacy-safe first-party data for audience insights. Los-Angeles based publisher Ranker is no exception. The worldwide leader in fan-powered rankings, Ranker’s platform is based on preference correlations from over a billion votes on its lists covering film, TV, music, sports, and more. To talk about…
How privacy is rewriting the rules of adtech
As privacy disrupts the status quo, we’re seeing a transfer of power in digital advertising towards first-party data owners. This is creating a massive opportunity for publishers, advertisers and beyond. At Web Summit, Joe Root, CEO and co-founder at Permutive, spoke about the dramatic impact that privacy is having on the advertising ecosystem and why…
In conversation with The Independent: First-party data, cohorts, and cleanrooms
Publishers have a wealth of first-party data and unrivalled insights into their audiences. As advertisers shift their focus in the wake of deprecating third-party cookies, publishers need to be ready with a strategy that offers a unique, sustainable and privacy-safe alternative. In a fireside chat at the Digiday Publishing Strategies event, Jo Holdaway, Chief Data…
BurdaForward und Permutive erforschen die Zukunft der Privatsphäre
BurdaForward and Permutive discuss the role of first-party data and clean rooms in a post-cookie world. German Language. Begleiten Sie uns in eine Welt mit mehr Daten, aber weniger Informationen. Wir zeigen auf welchen Mehrwert First-Party-Daten sowie Clean Rooms haben und welche Rolle Identifier in einer Post-Cookie-Welt einnehmen.
Strategy, privacy and collaboration: Making the case for first-party data
As we move to a more privacy-focused world, the notion of centralised data using third-party cookies will soon be disbanded – indeed, third-party cookies are already blocked on browsers like Safari and Firefox. Publishers now have an opportunity to ensure that their first-party data is the new media currency in digital advertising. But, what is…
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