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The future of adtech is about consent, not cookies
AdExchanger – A regulatory wave will force ad tech to evolve into a responsible ecosystem, where tracking and enforcing user consent at a granular data level will be a requirement.
The opt-out consumer: why responsible advertising matters
Watch our on-demand webinar for a discussion and Q&A with Forrester on the future of responsible advertising. Protecting consumer privacy is no longer negotiable. But neither is delivering great outcomes from advertising. How can we create an industry that builds consumer trust, protects user privacy, and avoids a ‘reject all’ to the advertising industry? Watch…
Publishers hold a strong hand for the future of advertising; now they must play it wisely
DCN – Publishers have long had the benefit of their close, trust-based relationship with consumers; if well-managed and wisely leveraged, this gives them a data advantage in the evolving ecosystem.
The future of digital advertising in a privacy-first world
Consumer privacy is transforming the rules of digital advertising and businesses need to evolve with it. Why? Because 78% of consumers across generations believe that companies are responsible for protecting their data and 79% of people are concerned about the way their data is being used by companies. Advertisers need to develop responsible marketing practices…
Podcast: The pivot to privacy
Brian Morrissey from The Rebooting spoke with Joe Root about why respecting data privacy doesn’t mean you can’t make money from advertising, and we share some thoughts on subscriptions in a downturn and the fraught nature of travel in the Covid era.
Identity crisis: first-party data and beyond
Highlights from a roundtable discussion on the future of identity within digital advertising, where the conversation turned to the strengths and weaknesses of first-party data and the confusion surrounding alternative identity solutions in the marketplace.
Why user consent and first-party data are vital to the future of advertising
ExchangeWire: Julie Vuibert discusses why user consent and first-party data will be integral to advertising of the future in this exclusive byline.
Identity matters: is the marketing industry ready for life without cookies?
New Digital Age recently gathered a crop of industry experts to discuss the latest developments in the ‘identity’ conversation and their own strategies for post-cookie success – here are the insights.
The Top Women in Media and Ad Tech Awards 2022 honorees announced
AdMonsters & AdExchanger – Katie Millington, our Head of NA Media & Publisher Sales honoured in the Top Women in Media and Ad Tech Awards – see the full list.
Cohorts and Consented Data for a Post-Cookie Future
ExchangeWire – Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting.
Stress, confusion and tears amid search for data clean room answers
Digiday – Data clean rooms vary greatly in technical design, target use cases and applications, and source data inputs. Read our product marketing director, Alexandra Bannerman’s take on the clean room boom and why privacy needs to be end to end.
Leaked document revealing Facebook data flaws
MediaShotz – What the recent Meta breach shows is that despite being closed ecosystems, walled gardens aren’t immune from the impact of privacy regulation.
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