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TransUnion and Permutive partner to expand addressable reach and improve advertising performance across the open internet
Permutive delivers expanded TransUnion audience reach.
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How Insider Inc. unlocked the value of its first-party data
Find out how Insider unlocked the value of its first-party data and quadrupled display revenue.
Dennis Publishing
Find out how Dennis Publishing generated a 10x ROI and doubled their audience-targeted revenue by using Permutive.
Entrepreneur Media
Discover how Entrepreneur Media drove 1,094% ROI in two months by unlocking scale and revenue via first-party data.
The Stylist Group
Read how The Stylist Group doubled its advertising yield and increased it targetable inventory from 45% to 100%.
Immediate Media Co.
Learn how Immediate Media increased data-driven ad revenue 135% using their differentiated first-party data.
Permutive named one of 10 European startups building trustworthy adtech
EU Startups – How innovation in ad tech can be used for good and how it can be harnessed in a way that connects brands and consumers when they need and wants it – and so without exploiting or being creepy.
WTF are the ID-based vs. model-based approaches to data clean rooms?
Digiday – Watch this secret sauce-themed clean rooms explainer by Digiday’s Tim Peterson, featuring our VP Client Development Lauren Tiley, Essence Global’s Therran Oliphant, and Publicis Media’s Jess Simpson.
User privacy and revenue are directly linked for publishers
DCN – The evolution to more responsible marketing practices — where data is secure by design — is primed to benefit publishers.
Permutive teams up with PubMatic to solve adtech addressability crisis
Permutive is partnering with supply-side platform PubMatic to make first-party publisher data more accessible to advertisers – the partnership will help solve for 70% of non-addressable audience.
Why “reject all” doesn’t mean you can’t serve advertising
Last week with my Co-founder, Tim, I took the tough decision to reduce the size of our team by 12%, to ensure the strength of the business through an economic downturn. We are losing amazing people through this, not because of anything they’ve done but because of decisions made under my leadership. As CEO, I’m…
The opt-out consumer: The impact of user consent on advertising
A panel session with experts from Forrester, AOP, The Independent and the ICO on the impact of the opt-out consumer. Consent practices are evolving. Privacy regulators and big tech are giving people the choice to hit “reject all” on cookies, driving the emergence of the opt-out consumer. This exclusive virtual session explores the challenges associated…
Brands need to accept responsibility for keeping consumer data safe
AdExchanger – When publishers are already seeing opt-out rates of up to 55% due to Chrome’s implementation of a “reject all” cookies option in Europe, does it matter if Google ever deprecates the third-party cookie? Our CRO, Mark Pearlstein calls on brands in his latest column in The Sell Sider.
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