Turn insights into outcomes
How can advertisers use first-party data to reach the invisible 70%?
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Consumer privacy is vital to long-term EU-US data partnerships
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Announcing our partnership with OpenX
Restoring consumer trust through closer advertiser and publisher collaboration
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
How Publisher Cohorts can create opportunities for proactive publishers
SODP – Privacy has to be paramount for any advertiser that doesn’t want to risk its business. This is where seller defined audiences (SDAs) and publishers’ standard cohorts come into play.
How Hello! increased brand consideration by 15%
How Hello! increased brand consideration by over 15% and brand awareness by 129% through their first-party data strategy.
How SHE Media increased first-party audience scale by 8x using Permutive
Find out how SHE Media has seen scale increased significantly across segments on its owned and operated sites.
How Insider Inc. unlocked the value of its first-party data
Find out how Insider unlocked the value of its first-party data and quadrupled display revenue.
Dennis Publishing
Find out how Dennis Publishing generated a 10x ROI and doubled their audience-targeted revenue by using Permutive.
Entrepreneur Media
Discover how Entrepreneur Media drove 1,094% ROI in two months by unlocking scale and revenue via first-party data.
The Stylist Group
Read how The Stylist Group doubled its advertising yield and increased it targetable inventory from 45% to 100%.
Immediate Media Co.
Learn how Immediate Media increased data-driven ad revenue 135% using their differentiated first-party data.
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