Turn insights into outcomes
Three steps to becoming a modern media company
The CTV ad ecosystem is ripe for innovation regarding audiences and targeting; here are three considerations for becoming a modern media company.
How PMC drives value for advertisers with first-party data
Watch AdMonsters in conversation with PMC and Permutive on why campaigns using first-party data perform better.
How brands are tackling decreasing consumer trust in advertising
This study conducted by Permutive and AdExchanger analyzes how top brands and advertisers are navigating a digital advertising industry that is being turned on its head by both platform-level changes and regulations that seek to protect consumers’ data and their privacy online. The analysis is based on a survey of leading marketing and advertising executives…
70% of your consumers are now ‘invisible’ to your adtech stack
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Data in advertising: How can publishers retain user trust?
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Husna Grimes of Permutive appointed to IAPP Women Leading Advisory Board
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
First-party data is coming to town
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Respect for consumers is the answer to varying data privacy laws
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Privacy & Identity: Predictions for 2023
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Publisher-advertiser collaboration will be key to consumer trust
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
How publishers are maximising addressability and growing revenue
Tune into our on-demand webinar with Beeler.Tech to find out how to reach the opt-out user responsibly. Regulators and platforms are providing users with the choice of whether their data can or can’t be used by digital advertising. And when given that choice, users are opting out. Tune into our on-demand webinar, ‘Hidden audiences: How…
Four things we learned about user opt-out and ad serving
Up to 50% of European users are choosing to opt-out of data collection as a result of regulatory enforcement, whereby businesses must make it just as easy to reject data collection as it is to accept data collection. But publishers hold one-to-one relationships with their users. They have an opportunity to rebuild consumer trust by…
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