Turn insights into outcomes
How publishers leverage first-party data to drive direct advertising sales and improve campaign performance
Meet the hosts Chloe Grutchfield GM, Publishers, Permutive Kate Barry Chief Revenue Officer, Mumsnet Victoria Trevillion Head of AdTech, Gumtree Gumtree and Mumsnet discuss solving for declining addressability and users opting out to drive revenue and performance. Join this session as publishers discuss the most significant forces to hit advertisers, including declining addressability and users…
How The Independent is building audiences and driving revenue
Meet the hosts Morika Georgieva Director, Customer Success & Technical Services at Permutive Alistair Smith Head of Commercial Data & Insight, The Independent Watch this webinar as The Independent share insights from their transformative shift to being a first-party data-only publisher. Developing a robust direct-sold first-party data strategy is paramount for publishers looking to establish…
Are Big Tech’s privacy updates sending the Open Marketplace into freefall?
Publishers and advertisers can no longer rely on IDs to reach audiences and measure performance.
Permutive successfully completes the SOC 2 and SOC 3 audits
We’re thrilled to share that we have successfully completed the SOC 2 and SOC 3 audits. Permutive has always been a pioneer of privacy-forward advertising, and this achievement solidifies our commitment to meeting the highest security standards. But what do these reports mean for us and our customers? In this blog post, we’ll explain what…
Open marketplace vs direct advertiser-publisher buying
As the open marketplace collapses marketers should consider alternative ways to reach audiences at scale.
Publishers strike back: Meta axes news sharing in Canada after controversial legislation passes senate floor
Meta’s failure to realise the power of news and premium publishers in an era of fake news and brand safety will see more budgets spent directly with publishers.
Permutive and Penske Media – Highly Commended at the Campaign Tech Awards
Permutive has been ‘highly commended’ alongside Penske Media for ‘Best Use of Data’ in the Campaign Tech Awards.
Why publishers see success in direct-sold programmatic
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
GDPR five years on: Comment from Husna Grimes, VP Global Privacy at Permutive
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
Why advertisers can’t reach 70% of their audiences
Advertising Week – When consumers “reject all” cookies, programmatic advertising no longer works, so advertisers must consider alternative strategies today.
CairoRCSMedia achieves cookieless targeting with Permutive
CairoRCSMedia has already seen positive results with an increase of 88% in the performance (CTR) of first-party audience campaigns compared to standard web campaigns.
Les Echos doubles data-driven ad revenue with Permutive tie-up
Les Echos-Le Parisien Médias has announced its first-party capabilities in partnership with Permutive, including first-year results, which saw a doubling in the publisher’s data-driven revenue.
The information you provide to us is used to contact you about our relevant content, products, and services. You may unsubscribe at any time Privacy Policy.